We all know the jist, and it’s no secret. To 99.9% of promoters running a show is about selling tickets and getting people through the gates. That’s not saying anything negative about them, it’s just the truth. If people want shows to fight on and if professionals want to get paid, the events must at least make enough money to be sustainable and cover the costs otherwise they won’t be around for very long (or people won’t get what they’re owed).

From the best, all-professional fight cards right down to amateur events, you’ve got to make it worthwhile and not put yourself in a hole that financially you can’t get out of. Some people promote for the love of the sport, but unless their pockets are ridiculously deep and their heads are pretty thick, they won’t continue to do so at a major loss, no matter how passionate they are.

This brings up the question of ‘who is the market?’ (more…)

(Let me preface this by saying I won’t be making any reference to bad rappers. Apart from Richard Blackwood. What was all that about?!)

It’s not often I’m a sentimental old fool, but there’s a time and place for everything – well, almost everything – and this is one of them. As anyone reading this will (or should) know, we’ve just released our first print edition of Your MMA Magazine. If you didn’t know, then where the hell have you been? And why aren’t you clicking this link immediately to go buy it?
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